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World’s Largest Brat Fest
May 24–26, 2019


Brat Fest is partnering with MGE to advance clean energy as part of Brat Fest’s Green Power Initiative. Brat Fest’s carbon emissions from electricity used to power the Fest will be offset with green power sponsored by MGE.

This partnership builds upon Brat Fest’s Zero Waste Initiative. Last year, Brat Fest reduced overall waste and converted 55% of all waste through recycling and composting. Now, Brat Fest is going green with wind and solar power.

Renewable energy is one strategy for reducing emissions. Energy efficiency is another. Another key strategy for reducing carbon emissions is the electrification of transportation. There will be several electric vehicles at Brat Fest for attendees to check out and learn more about the benefits of going electric.

MGE will have a booth at Brat Fest where you can:
1. Learn about clean energy projects and programs from MGE, such as Shared Solar and Green Power Tomorrow.
2. Learn about electric vehicles – several models of electric vehicles will be on display.
3. Learn how everyone can be more energy efficient.

With the previously introduced Zero Waste Initiative, partnering with MGE to power Brat Fest with green power is a great next step for an environmentally sustainable celebration.

In addition, Brat Fest is proud to roll out Green Cab as its sponsored cab company for the festival. Green Cab will be serving festival-goers throughout the weekend as well as helping deliver brats to Seniors on Sunday, May 26.

For more detailed information about this partnership:

December 2018 – Red Cross 34th annual blood drive


Green Cab promotes Red Cross’s 34th Annual Blood Drive.
Your gift saves lives.  Donate this Christmas Eve.


At the Alliant Energy Center from 7-2pm.

April 2018 – Feed The Need

The River Food Pantry

The team at Green Cab is passionate about partnering with non profits and local business in our communities. Therefore, we jumped at the opportunity to sponsor and fundraiser for this years 2018’s Feed the Need Event. Green Cab is collecting in cab non-perishable food donations during the entire month of April. Please help us with this incredibly important need. Take a cab donate a can.

The River Food Pantry is Dane counties busiest food pantry. They help feed more than 700 families per week, sharing 48 thousand pounds of food every seven days. Help us, be a part of giving back.

The event takes place on April 22. Those attending will enjoy tasty samples from numerous Madison Originals vendors, raffles and more. Wisconsin Foodie Host, Kyle Cherek will once again be emceeing the event. Last year the event raised $40,000 for The River Food Pantry which provided 3 months worth of food for the pantry!

Buy tickets HERE

1/15 – 2/15 Madison Reading Project: Book Drive

Read(y) to Wear

Green Cab is honored to host another book drive for The Madison Reading Project and sponsor their annual event, READ(y) to Wear Fashion Show. We are taking in cab donations of children’s books From January 15th to the day of the Fashion Show, February 15th. Please donate a new or slightly used children’s book on your next ride.

Don’t forget to get your tickets to the show: HERE

To read more about The Reading Project check out their website HERE

12/11 – 12/17 The River Food Pantry: Food Drive

Help Drive Out Hunger

We are very excited to be partnering with The River Food Pantry to help “Drive Out Hunger” this holiday season. During our last food drive, we collected over 200 cans of food. It is our goal this year to double that! Bring a non-perishable food item on your green ride between December 11th through December 17th and help us Help Drive Out Hunger.

The River Food Pantry is Dane County’s busiest food pantry, offering free groceries, meals, and clothing to anyone who comes for help. The River feeds more than 650 Dane County Families per week, sharing 48 thousand pounds of food every seven days, or about 2 million pounds of food each year.

To read more about the amazing work done at The River Food Pantry check out their website HERE

11/9 City Passes Change: To Allow Fare Exterior Markings Optional

Amending Section 11.06(10)(a)2. of the Madison General Ordinances to remove the requirement for public passenger vehicles to mark current rates of fare on the exterior of the vehicle if a fare is provided to the passenger prior to departure.

Effective November 9th, taxicabs will no longer be required to place the rates on the exterior of their vehicles, so long as they provide fares to the consumer upfront.

Green Cab lead the charge to eliminate the markings that “cluttered, outdated and added additional expenses to the cars”, – Dani Schmidt, of Green Cab. When we updated our logo, app and website designs earlier this fall the rates for us were an unnecessary part of the schematic. Green Cab operates with the Know Your Fare Before You Ride model. Our riders, whether through our app, website, dispatch or flags, view and receive their fares upfront. Our rates are calculated using a zone based model. Those zones are posted online and are on file with the city of Madison. In addition, we do not surge nor do we charge for time not in motion. Riders fares remain the same no matter the route, nor time it takes to get there.

In car, our driver app displays the ride, including the fare, which can be viewed by the rider as well. For flags and airport pick ups, the driver app will calculate the fare based on current GPS location, and riders destination. Our flat rates are transparent for riders, taking the fear out of not knowing how much the ride will be or trying to calculate the rates from the side door of a vehicle.

11/16 United Way of Dane County Presents: Community Celebration

Give. Advocate. Volunteer.

On Thursday, November 16th from 4:30 to 6:30 pm at the Monona Terrace! Come celebrate the success of our community. There will be live music, hors d’oeuvres, a cash bar, and discounts towards Green Rides. This event is free and open to the public.

Green Cab is happy to announce our sponsorship of this years Community Celebration. Each year this event brings together our community and highlights how we are all ‘united’ in the common goal to shape Dane County’s tomorrow. Community Celebration is a great way to network and give back locally. Green Cab continues to partner with local companies and sponsor local events like this one.

Read about the event here.

“Driverless Cars are Pulling in”

There can be a role for us in AV trials and testing

Jodie Schmidt, a co-owner of Green Cab Madison, a local company that uses hybrid vehicles, is watching AV developments. While Schmidt believes cab drivers will be needed for a long time, she knows it makes sense to start thinking about ways to adapt. “I think there might be a role for us with AV trials or testing because we certainly understand the needs of consumers who ride in vehicles, and we understand processes like dispatching and maintenance,” she says.

Read Full Article Here at Madison Magazine

10/28 Madison 2017 FREAKFEST

We’re sponsoring!

Freakfest is October 28th on State Street. This music festival attracts over 35,000 halloween enthusiast and festival goers. Jump in a Green Cab for a safe ride with NO SURGE pricing. Keep a look out for our MTN DEW Themed E-Cab giving ghost tours of Madison. We will also be giving away free stuff by our sponsored Gilman St Stage.

The Green Cab Gilman Stage has Performances by Trombone Shorty & Orleans Ave., Mutemath, The Main Squeeze, Mama Digdown’s Brass Band, & Birds Eye. To get your tickets to go madfreakfest.com

Our Contest is up and running on our Facebook Page. Also check out Pepsi in the 608 for their mega awesome giveaways!

Have a freaky blast!

9/16 OktobeerFest


Green cab at the ready, in the taxi stand located at directly out front of Breese Steven Field. Enjoy this years Oktobeerfest knowing you have a safe ride home.